This 7-Step Morning Routine Helped Me Build a Billion-Dollar Brand

Left to my own devices, I’m lazy as hell.

During one period of my life, I would stay in bed for hours in the morning because I was too cold and lazy to get up and put a sweatshirt on.

As a child, I showed no early signs of promise whatsoever. My own mother, who was always my biggest champion, just quietly assumed I was going to fail in life.

And yet today, I’m a successful entrepreneur who co-founded the company Quest Nutrition, which was valued at over a billion dollars, and I’ve since gone on to found Impact Theory, a company whose content, when combined with my past show Inside Quest, has been viewed more than 165 million times.

So how did a lazy kid who showed no early promise defy the odds and go on to be successful?

The first step was rebuilding my identity by moving from a fixed to a growth mindset. Once I stopped caring about being right and started caring only about finding the correct answer faster than anyone else, I was able to build a foundation for unlimited growth. With that foundation, another key component to my success became how I used my time, particularly the morning hours.

Here are the habits I practiced then—and still practice today—to get my mind right every day for the full-contact sport of entrepreneurship:
1. Sleep.

My morning routine actually starts the evening before.

I haven’t used an alarm to wake up (with the occasional exception) in more than a decade. You need a certain amount of sleep, and if you don’t get it, your performance begins to decline—so much so that you can actually measure the decline on a test of cognitive ability.

So, step No. 1 is to treat sleep as one of the most important things you’re going to do all day. If you need to go to bed at 8 p.m. to get all the sleep you need, then go to bed at 8 p.m. I get up naturally anywhere from 3 to 4 a.m., so getting to bed early is absolutely imperative.
2. Work out the body.

Once I wake up, I use the very act of waking up as the trigger that reminds me to work out. I work out five days a week, but I’m not one of those guys who loves going to the gym.

But I get up, roll out of bed and go straight to the gym anyway. I’m fortunate to have a gym in my house, so the lapsed time from wake-up to workout is only about 10 minutes.

Developing discipline is one of the most critical things you need to be successful. Being successful comes with a litany of things that you’re not going to want to do, but you’re going to have to do them anyway.

You’re going to have to push yourself, even when every fiber of your being is telling you to quit. You’re going to have to get out of bed when you’d rather just lie there. You’re going to have to work on that Saturday when your friends are out partying. You’re going to have to grind when you’d rather be playing video games or watching Netflix.

Discipline is going to be the thing that allows you to do that, but you need an area that allows you to train that discipline. For me, that’s the gym, and that’s a big part of the reason that I work out—to strengthen my discipline and gain credibility with myself by showing up and putting in the work on something that offers me no intrinsic pleasure.
3. Exercise the mind.

It’s not enough to exercise the body, you also have to exercise the mind.

In fact, to me, the body is but a reflection of the mind. Right after I finish working out, I meditate. The reason I meditate is to strengthen my ability to focus and to learn how to rapidly calm my mind.

We live in a fast-paced world with tons of anxiety and distractions. We celebrate the ability to speed up our minds and our lives, but it is absolutely essential to learn to consciously slow them down as well. It’s equally important to learn how to calm yourself. And you need to cultivate that ability.

How long I meditate depends on how stressed or anxious I am, but it’s usually about 20 or 30 minutes. I use a “just breathe” technique, where I try to quiet my mind and simply breathe.

When I first started meditating, I had to coax myself into doing five or 10 minutes. Now I love the feeling so much I usually go until my legs start to fall asleep from sitting cross-legged.
4. Thinkitate.

One of the most beautiful things about meditating is that it puts your brain into an alpha wave state. This is considered to be the most creative of brain states, and that’s certainly how it feels for me.

So, once I’ve finished meditating, before the alpha wave state wears off and I return to normal life, I stop trying to quiet my mind and instead set it to dealing with one of my most challenging problems.

I call this process “Thinkitating.” I find this to be a powerful strategy because when I’m in this state of mind, I notice I make more unique and novel connections, allowing me to identify some pretty creative solutions to problems that otherwise seemed intractable.
5. Read.

I try to read every day. I believe the most important math equation is II = IO (Ideas In = Ideas Out). Pretty much all of my time is accounted for every day. So I’ve had to find ways to ensure that I get time to read.

One of those ways is to read in what I call the “transitional moments”—brushing my teeth, getting dressed, cooking food, etc. One of the most opportune moments for me is when I walk my dogs. It’s a solid 30 minutes of time that I usually follow by my first meal of the day. That gives me a good 45 to 60 minutes of uninterrupted daily reading time.

That’s in addition to all of the sneaky little moments that I catch whenever possible. Because I like to set aside time to really sink in and read, too.
6. Create a “most important things” list.

I keep a list of the most important things that my business needs to thrive. Once I sit down to work, the first thing I do is go through that list. I take immediate action on anything and everything on that list that I can, and if I skip something three days in a row, I delete it from the list as my actions indicate that it’s not truly important.

As a rule, I keep the highest-impact stuff at the top of the page to ensure that I don’t fall into the trap of addressing something lower on the priority list just because it’s listed first.
7. Ignore email.

Checking email is a critical mismanagement of time. It is, in my opinion, a dereliction of your duties as an entrepreneur.

If you check email before addressing the most pressing needs of your company, you’re admitting that other people know better about what you should be doing than you do.

I’ve trained myself to ignore email until everything else that needs to be done is done. I’ve usually put in between 5 and 7 hours’ worth of work before I check my email for the first time. And I try to spend less than an hour on email per day.

I have found the habits embedded in my morning routine to be instrumental in getting things done and keeping myself on track. Habits in general are, in my opinion, the very foundation of success.

I highly recommend that everyone adopt a morning routine that addresses both mental and physical well-being, while ensuring that you’re taking the necessary steps to be successful in whatever it is that you’re doing. May your morning routine serve you as well as mine has served me.


130 thoughts on “This 7-Step Morning Routine Helped Me Build a Billion-Dollar Brand

  1. hey there and thank you for your info – I have definitely picked up something new from right here. I did however expertise a few technical issues using this web site, as I experienced to reload the website a lot of times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but sluggish loading instances times will often affect your placement in google and could damage your high quality score if ads and marketing with Adwords. Well I am adding this RSS to my email and can look out for a lot more of your respective exciting content. Make sure you update this again very soon.|

  2. Hi there! I know this is sort of off-topic however I had to ask.
    Does managing a well-established blog like yours take a lot of work?
    I am brand new to operating a blog but I do write in my diary on a daily basis.
    I’d like to start a blog so I can easily share my own experience and views online.

    Please let me know if you have any kind of recommendations
    or tips for new aspiring bloggers. Thankyou!

  3. Wonderful work! That is the kind of info that
    are meant to be shared around the net. Shame on Google for no longer positioning this submit upper!
    Come on over and consult with my web site . Thank you =)

  4. Woah! I’m really digging the template/theme
    of this blog. It’s simple, yet effective. A lot of times it’s
    difficult to get that “perfect balance” between usability and visual appearance.
    I must say you’ve done a awesome job with this. Also, the blog
    loads very fast for me on Internet explorer. Outstanding Blog!

  5. Having read this I believed it was rather enlightening.
    I appreciate you taking the time and effort to put this short article together.
    I once again find myself personally spending a lot of time both reading
    and leaving comments. But so what, it was still worthwhile!

  6. Hey there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and set up my own.
    Do you require any html coding expertise to make your own blog?
    Any help would be greatly appreciated!

  7. What i don’t understood is in reality how you’re now not actually much more smartly-preferred than you might be right now.

    You’re very intelligent. You know thus significantly in relation to this topic, produced me personally imagine it
    from so many various angles. Its like men and women are not interested except it’s something to accomplish with Lady gaga!

    Your personal stuffs nice. All the time take care of it up!

  8. I was curious if you ever thought of changing the page layout of your site?
    Its very well written; I love what youve got to say. But maybe
    you could a little more in the way of content so people could connect with it better.

    Youve got an awful lot of text for only having 1 or 2 images.
    Maybe you could space it out better?

  9. Hi my family member! I wish to say that this article is awesome, great written and
    include approximately all important infos. I’d like to
    see extra posts like this .

  10. I have been browsing on-line greater than 3 hours these
    days, but I never discovered any interesting article like yours.
    It’s lovely price sufficient for me. In my view, if all site
    owners and bloggers made excellent content as you probably
    did, the internet will probably be a lot more useful than ever before.

  11. hello!,I love your writing very a lot! percentage we communicate
    more approximately your article on AOL? I require a specialist in this house to resolve my problem.
    May be that is you! Having a look ahead to look you.

  12. Having read this I believed it was extremely enlightening.

    I appreciate you spending some time and effort to put
    this informative article together. I once again find myself personally spending way too much time both
    reading and posting comments. But so what, it was still worthwhile!

  13. Heya i’m for the primary time here. I came across this board and I to find It really helpful & it helped
    me out much. I’m hoping to present something back and
    help others like you helped me.

  14. Many thanks for this article. I’d personally also like to convey that it can become hard when you are in school and just starting out to establish a long credit history. There are many college students who are only trying to survive and have a protracted or positive credit history can often be a difficult issue to have.

  15. With havin so much content and articles do you ever run into any issues of plagorism or copyright violation? My
    website has a lot of exclusive content I’ve either created myself or outsourced but it looks
    like a lot of it is popping it up all over the internet without my authorization. Do you know any methods to help reduce content from being stolen? I’d definitely appreciate it.

  16. Hi! I know this is kinda off topic but I was wondering which blog platform are
    you using for this website? I’m getting fed up of WordPress because I’ve had issues
    with hackers and I’m looking at alternatives for another platform.

    I would be awesome if you could point me in the direction of a good platform.

  17. Hi! I know this is kind of off topic but I was wondering which blog platform are you using for this website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be great if you could point me in the direction of a good platform.

  18. I am not certain where you are getting your information, however great topic.
    I must spend some time studying much more or understanding more.
    Thank you for wonderful information I used to be searching for this information for my mission.

  19. I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 sure. Any tips or advice would be greatly appreciated. Appreciate it

  20. Hi there! I could have sworn I’ve been to this web site before but after
    browsing through some of the posts I realized it’s new to
    me. Anyhow, I’m certainly delighted I discovered it and I’ll be bookmarking it and checking back

  21. Hello there, just became aware of your blog through Google, and
    found that it’s truly informative. I’m gonna watch out for brussels.
    I’ll appreciate if you continue this in future. Many people will
    be benefited from your writing. Cheers!

  22. Hey there! This is kind of off topic but I need some help from an established
    blog. Is it very hard to set up your own blog? I’m not very techincal but I can figure things out
    pretty fast. I’m thinking about creating my own but I’m not sure where to begin. Do
    you have any ideas or suggestions? With thanks

  23. Link exchange is nothing else but it is simply placing the other person’s
    webpage link on your page at suitable place and other person will
    also do similar in favor of you.

  24. That is very interesting, You are an excessively professional blogger.

    I’ve joined your feed and stay up for searching for more of your
    magnificent post. Additionally, I’ve shared your website in my social networks

  25. Normally I do not learn post on blogs, but I would like to say that this write-up very pressured me to take a look at and do it! Your writing style has been surprised me. Thanks, quite great post.

  26. I got this website from my buddy who shared with me about this website and now this time I am browsing
    this web site and reading very informative content here.

  27. Howdy! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard
    on. Any recommendations?

  28. Hello just wanted to give you a brief heads up and let
    you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browsers and both show
    the same results.

  29. Greetings! Very helpful advice in this particular article! It is the little changes
    that make the most significant changes. Thanks a lot for sharing!

  30. Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence
    on just posting videos to your blog when you could be giving
    us something informative to read?

  31. Its like you read my mind! You appear to know so much about this,
    like you wrote the book in it or something. I
    think that you could do with a few pics to drive the message home a bit,
    but other than that, this is fantastic blog. An excellent read.
    I’ll certainly be back.

  32. Hi! Someone in my Myspace group shared this site with us so I came to
    look it over. I’m definitely enjoying the information. I’m book-marking and
    will be tweeting this to my followers! Exceptional blog and
    great design.

  33. Please let me know if you’re looking for a writer for your weblog.
    You have some really good articles and I think I would be a good asset.
    If you ever want to take some of the load off, I’d love
    to write some material for your blog in exchange for a link back to mine.
    Please shoot me an email if interested. Thank you!

  34. My brother suggested I might like this web site.
    He was entirely right. This post actually
    made my day. You cann’t imagine simply how much
    time I had spent for this information! Thanks!

  35. I have been exploring for a little for any high-quality articles or blog posts
    on this sort of house . Exploring in Yahoo I finally
    stumbled upon this web site. Reading this info So i am
    satisfied to convey that I’ve an incredibly good uncanny feeling I
    came upon just what I needed. I such a lot undoubtedly will make sure to don?t disregard this site and provides it a glance regularly.

  36. Thank you for the auspicious writeup. It actually used to be a entertainment account it.
    Glance complicated to more added agreeable from you!
    By the way, how could we be in contact?

  37. Tremendous issues here. I am very happy to see your post.
    Thanks a lot and I’m having a look ahead to contact you.
    Will you please drop me a e-mail?

  38. Heya are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and
    set up my own. Do you need any html coding knowledge to make
    your own blog? Any help would be really appreciated!

  39. Hey there! I realize this is somewhat off-topic however I had to ask.
    Does operating a well-established website like yours
    take a lot of work? I’m completely new to blogging however I do write in my journal everyday.
    I’d like to start a blog so I will be able to share my experience and thoughts online.

    Please let me know if you have any kind of suggestions or tips
    for brand new aspiring blog owners. Thankyou!

  40. I used to be recommended this web site by my cousin. I
    am not sure whether this put up is written via him as nobody else realize such distinct approximately my
    problem. You’re incredible! Thanks!

  41. Oh my goodness! Awesome article dude! Thank you, However I am going through difficulties with
    your RSS. I don’t know the reason why I can’t join it.
    Is there anybody else having identical RSS problems? Anyone who knows the answer can you kindly respond?

  42. Magnificent beat ! I would like to apprentice while you amend
    your site, how could i subscribe for a blog web site?

    The account aided me a acceptable deal. I had been a little bit
    acquainted of this your broadcast provided bright clear concept

  43. whoah this blog is magnificent i really like reading your posts.
    Stay up the great work! You recognize, a lot of persons
    are hunting around for this info, you can help them greatly.

  44. It’s perfect time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I desire to suggest you some interesting things or tips.
    Perhaps you can write next articles referring to this article.

    I wish to read more things about it!

  45. Having read this I believed it was very enlightening.
    I appreciate you spending some time and energy to put this content together.
    I once again find myself spending a lot of time both reading and
    leaving comments. But so what, it was still worthwhile!

  46. I was suggested this web site by my cousin. I’m not sure whether this post is written by him as
    nobody else know such detailed about my difficulty. You are amazing!

  47. Fantastic site. A lot of helpful information here.

    I’m sending it to several friends ans also sharing in delicious.
    And certainly, thank you on your effort!

  48. Hey I know this is off topic but I was wondering if you knew of any widgets
    I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know
    if you run into anything. I truly enjoy reading your blog and
    I look forward to your new updates.

  49. Hmm is anyone else encountering problems with the pictures on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any suggestions would be greatly appreciated.

  50. I loved as much as you will receive carried out right
    here. The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an edginess over that
    you wish be delivering the following. unwell unquestionably come
    more formerly again since exactly the same nearly a lot often inside case
    you shield this hike.

  51. Greetings from Idaho! I’m bored at work so I decided to browse your site on my iphone during
    lunch break. I really like the info you provide here
    and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded
    on my mobile .. I’m not even using WIFI, just 3G .. Anyhow,
    great blog!

  52. Thank you for the auspicious writeup. It in truth was a amusement account it.
    Glance complex to far added agreeable from you! By the way, how can we keep up a

  53. Someone essentially help to make seriously articles I would state. This is the very first time I frequented your website page and thus far? I amazed with the research you made to create this particular publish incredible. Magnificent job!

  54. I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to
    do it for you? Plz reply as I’m looking to create my own blog and would like to
    know where u got this from. cheers

  55. Oh my goodness! Incredible article dude!

    Many thanks, However I am having difficulties with your RSS.
    I don’t understand the reason why I cannot subscribe to
    it. Is there anybody else getting the same RSS issues? Anyone that knows the solution can you kindly respond?

  56. Hi there! I know this is kind of off topic
    but I was wondering which blog platform are you using for this website?
    I’m getting sick and tired of WordPress because I’ve had issues with
    hackers and I’m looking at options for another
    platform. I would be great if you could point me in the direction of a good platform.

  57. I’ve been exploring for a little for any high-quality articles or weblog posts on this kind of area .
    Exploring in Yahoo I at last stumbled upon this website.
    Studying this info So i’m satisfied to express that I have a very excellent uncanny
    feeling I found out just what I needed. I most without a doubt will
    make certain to don?t forget this web site and give it a glance on a constant basis.

  58. I don’t even know how I ended up here, but I thought this post was great.
    I don’t know who you are but definitely you’re going to
    a famous blogger if you are not already 😉 Cheers!

  59. Great goods from you, man. I have understand your stuff previous to
    and you’re just extremely wonderful. I actually like what you have acquired here, certainly like what you’re saying and the way in which you say it.
    You make it entertaining and you still care for to keep
    it wise. I can’t wait to read much more from you.
    This is really a great website.

  60. It is appropriate time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I want to suggest you few
    interesting things or tips. Maybe you could write next articles referring to this article.
    I want to read even more things about it!

  61. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts.
    Anyway I will be subscribing to your feeds and
    even I achievement you access consistently fast.

  62. whoah this blog is great i really like studying your posts.
    Stay up the good work! You realize, lots of individuals are
    hunting round for this info, you can aid them greatly.

  63. My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am worried about switching to another platform. I have heard fantastic things about Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!

Leave a Reply

Your email address will not be published. Required fields are marked *